TREKKA
Born and raised – New Zealand’s very own Trekka is synonymous with unearthing rudiments of countless youth cultures and juxtaposing that with raw contemporary grunge and grit. In challenging the conventional and traditional mechanisms of the fashion world, Trekka offers the urban elite, die-hard fashion innovators and yopros an avenue of direct access to vintage and grunge apparel; apt in fulfilling the fierce desires of activating a young, free and spontaneous lifestyle regulated by creative pulls. Essentially, Trekka is a given platform of apparel that relishes the creative-spirit of those who refuse to be suppressed. Geared towards that mainstream street scene, the major aptitude is in constantly drawing from fashion-forward thinkers and unlocking ones truest creative form. 
 
Outcomes
- Brand Standards Manual
- Website Mock-up
- Advertisement Poster
- Clothes Tags / Wrap
TREKKA Branding
Published:

TREKKA Branding

Graphic Design: Identity Project (2014) Brand strategy formulation of the already existent brand, Trekka.

Published: